Job to be done
Put Compare Holiday Money front and centre of holiday makers’ minds.
Strategic approach
Newsjacking holiday trending topics eg the value of the pound, and ‘essential holiday know-how’.
Creative Campaign
‘Compare before you buy’ – we wanted to ensure UK consumers could get the best deals when it came to currency conversions. Tips and advice were central to this campaign, jumping on the back of early summer angles.
Results
In just 4-months we reached all target national titles, secured links to the CHM website and increased traffic to their site, driving SEO.
