Job to be done
Encourage foodservice operators to trade up to Americana gourmet burger buns.
Strategic approach
Drive excitement and re-appraisal amongst operators around just how good their burger menus can really be.
Creative campaign
’The Americana Burger Board:’ enlist BBQ specialist and burger lover, DJ BBQ, as an Americana ambassador here to inspire hospitality to trade up to gourmet and positively influence bottom lines across the hospitality sector.
Results
The campaign that keeps on giving. Two years in, with blanket coverage across all key B2B media including still and video content, recipe ideas and more, with strong selling periods achieved. Campaign renewal this year and beyond.
